Getting a lot of traffic to your website or business is only half the battle for business owners. More visitors doesn’t always mean more sales, it’s time to boost your conversion rates!
How do you convert visitors into paying customers? Luckily, there are a number of useful tools that can help businesses optimize their conversion rate, turning more visitors into loyal customers.
1. Hover Lead
With Hover Lead, businesses can easily convert visitors into leads. Hover Lead’s layouts make it simple for individuals to leave their email, name or other contact information, so that your business can reach out and continue the conversation. It can even be synced to Facebook, to capture leads without individuals having to fill out a contact form.
2. Google Tag Manager
Before you can improve your conversion rate, you need to know how to track conversions. That’s where Google Tag Manager comes in. Google Tag Manager (GTM) is a way to track behaviors or triggers that people make on your site.
For instance, if you want to track how many people click a specific button on a page, you can tag it. Analyzing which buttons on a page are being clicked and which aren’t can help you understand what matters to your customers and boost conversions. You can learn more about how to set up GTM on your site here.
3. Hot Jar
Hot Jar is a sophisticated tool that can help you understand how individuals interact with your site. Using heat maps and visitor recordings, you can see exactly how visitors engage with your site. Hot Jar’s conversion funnels feature will point out specific areas that you should improve based on visitor data.
Blogs can be a great resource for individuals to learn about your product or service and gain valuable information that they can apply to their own lives. With quality content, you could bring in more traffic to your site, but if your blog isn’t optimized for conversions, those visitors won’t turn into customers. Instead, blogs should have a clear and compelling call-to-action for readers. For example, you could send them to a contact form to capture leads and continue the conversation.
According to the marketing principle the Rule of Seven, people need to be exposed to a brand’s offer at least seven times before they take action. This is why remarketing is crucial to converting individuals into customers. If someone visits your site, you could reach out to them again on tools they use daily, such as Facebook, Instagram or Twitter.
Remarketing acts as a little nudge that not only reminds individuals about your brand, but also makes them more likely to take action. In fact, in a study by Adroll 90% of marketers said that remarketing campaigns were as or more effective than any other campaign, even email.
6. User Testing
User testing is key to understanding what your customers care about based on how they interact with your site. It’s also important to know how they are engaging. Ideally, your site will be designed in a way that guides visitors to a specific action. If you find that users aren’t converting, user testing may help identify hurdles to conversion and improve the overall experience.
7. Email Marketing
One of the most valuable tools for businesses is email marketing. One study found that email has the highest ROI, generating $44 for every $1 spent. Companies can boost conversions through a number of email marketing tactics, whether it’s sending emails to remind customers of abandoned carts or to notify them of limited time deals that spur them into action.
8. Social Media Marketing
Many people engage with at least one social media platform every day. As a business, it is important to understand where your customers spend their time and how you can capture their attention on those channels. One way to boost conversions on social media is to use remarketing.
However, you can also capture their attention on social media with creative and quality content and ads. Put a clear call-to-action that will transform them into customers.
You may know that good SEO can help people find your site in search results and increase traffic to your website. However, the highest-performing sites combine search engine and conversion optimization. Keyword research and other SEO tactics will help you understand what your target audience wants. To increase conversions, you need to also deliver valuable, high-quality content that aligns with why they visited your site in the first place.
10. Google Analytics
To track anything on your website, Google Analytics is invaluable. For conversions, you could analyze where the most traffic is coming from and focus your marketing efforts on specific channels. Then, you can set up goals, that will allow you to track which actions or conversions are happening.
One of the most important factors in business success is the ability to convert visitors into paying customers. Because conversions are usually linked to generating revenue, achieving a high conversion rate is key to growing a business. With these ten tools, you could boost conversions and revenue.
It’s critical to have a high-performing and well-designed website, no matter whether a person is visiting from a desktop or mobile. With Hover Lead, it’s easy to create design-friendly and functional layouts that grab attention and help businesses capture leads.