Since Facebook has introduced Facebook Leads Ads, it has been widely adopted by digital marketers as a tool that usually shows high conversions rates.
at Hover Lead, Facebook Connection is when you have synced Facebook Leads Ads to one of your leads’ panels.
Hover Lead enables you to collect Facebook leads by connecting your Facebook Leads Ads to your leads panels, and manage them as any other lead sources.
When connecting Facebook Leads Ads to a lead panel with an active CRM integration, all the Facebook leads will be also integrated in the CRM.
For more information see Facebook Leads Ads