Conversion, (when speaking about leads) is the percentage of leads collected out of the total number of the form or page exposures.
For instance, if you have 1,000 users visiting a landing page containing a leads form and 100 users entered their details, then, your conversion rate is 10%.
Digital marketers are always looking for new ways to increase conversion rates.
Here are the main factors that impacts conversion rates:
- Relevance – Relevance of the offer to the target audience.
- Attraction – Attractivity of the offer.
- Focus – Number of elements and the page’s content
- Position – The position of the form or call to action
- Accessibility – is your form in compliance with the accessibility regulations?
- Responsiveness – is your offer displayed correctly in all types of devices?